iPad Magazine Art Direction

Call me old school but for me there is nothing that will substitute the experience of reading a normal magazine, so taking in consideration that this is very new and people have to get use to it, I still really agree when the narrator says that the magazines on the iPad “pales in comparison” to the real thing, specially in the GQ one because when you have physically the magazine and everything is so interesting, and I was very disappointed because when the articles where shown, most of them were on a blank fond with very little design it almost felt like when you are doing research on the internet, instead of when you are reading something for fun, I feel like there is an endless list of possibilities of what they can do to make up for not having the actual magazine in your hands, like the interview video and they are not exploding that.

http://vimeo.com/10676843